Are you familiar with the term Sober Curious? It was coined by Ruby Warrington in her 2019 book and has grown into a cultural movement and lifestyle of limiting alcohol consumption or abstaining altogether. This is why we’re excited to share our Sober Curious Guide.
Sober curiosity is about choosing when and if you want to drink, instead of doing it to meet social expectations. According to surveys commissioned by NCSolutions, 41% of Americans plan to drink less in 2024. The most sober curious