Mission

Establish Finger Lakes Wine Country as the top-of-mind brand.

Vision

The potential visitor will have a clear image of Finger Lakes Wine Country, what it offers, and how to participate in its experiences.

Value Proposition

The Finger Lakes Wine Country regional brand serves our community by interweaving the stories of the various attributes and experiences through a singular, unified voice.

Building strong regional brand awareness results in motivating people to work, live, visit, and spend leisure time in Finger Lakes Wine Country. Success means growth of the region and universal awareness of Finger Lakes Wine Country.

Brand Position

Finger Lakes Wine Country is home to picturesque small towns, spectacular natural landscapes, and the most welcoming, down-to-earth people you could hope to meet.

It attracts adventurous, inquisitive explorers because it offers immersive, hands-on recreational and cultural experiences, from wine tasting to glass blowing to sailing.

People love Finger Lakes Wine Country because they can dive deeper into the place, its nature, and its people, have real conversations, and make genuine connections, learn more than they ever expected, and surface inspired, enlightened, and refreshed.

Read our brand guidelines. 

Measuring Brand Success

The success of the brand is measured by the following:

Brand Awareness - Insight Strategy Group’s 2019 baseline metric growth (2023/2024)

Brand Engagement - Analytics of the brand communication channels (monthly/annually)

Brand Impact - The indirect results of regional branding as measured by sales tax, room tax revenues, second home sales, and new business growth.

Read our Annual Reports.