Finger Lakes Wine Country is the regional branding organization and unified voice for the 3,000 square mile area that includes Chemung, Schuyler, Steuben, Tioga, and Yates Counties as well as the Cayuga, Seneca, and Keuka Lake Wine Trails.

As the regional branding organization, Finger Lakes Wine Country is responsible for positioning the region as a top-of-mind brand by showcasing all the various attributes and experiences of the area. The organization does this through an integrated marketing program which includes a robust website, paid media, social media, email marketing, and media and influencer relations. 

The brand tells the story of the region by emphasizing the approachability of the Finger Lakes Wine Country experience. It encompasses the importance of articulating the region’s geography, beauty, people, and pace of life. By telling stories about the citizens, places, activities, and experiences in the area, the marketing will pique the interest of consumers and grow the awareness of such a special place. 

This wouldn't be possible without the generous financial support of the following organizations and businesses:

Corning Community Engagement Logo

Corning Community Engagement

Corning Community Engagement collaborates with local leaders to improve the economy, strengthen human services, and improve the quality of life in the region.

Explore Steuben logo

Explore Steuben

The official destination marketing organization of Steuben County, NY in the Southern Finger Lakes region of New York State.

Watkins Glen Area Chamber of Commerce

Explore Watkins Glen

There is something special at EVERY turn: the track, the trails, tastings, parks, lakes, museums, and unique boutique shops. Plan your trip today!

Finger Lakes Countrysides logo

Finger Lakes Countrysides

Home to sparkling waterfronts, breathtaking scenery & world-class wineries. Yates County, located in the very heart of the Finger Lakes region, embraces all the best that New...

Mark Twain Country

Mark Twain Country

Welcome to Chemung County, known affectionately as Mark Twain Country, a place where you can explore the many facets of a rich and vibrant community steeped in magnificent...


Corning Museum of Glass

The Corning Museum of Glass is the foremost authority on the art, history, science, and design of glass. It is home to the world’s most important collection of glass,...

Experience Tioga Logo

Experience Tioga

Located in the beautiful southern Finger Lakes Region, we’re nestled among lovely hills and valleys. With the Susquehanna River winding its way through 33 miles of Tioga...

Tioga Downs Casino Resort

Tioga Downs Casino Resort

Tioga Downs Casino Resort is perfect for a spontaneous getaway, special occasion or your next corporate event. We have everything you need to make it an unforgettable stay!

Seneca Lake Wine Trail Logo

Seneca Lake Wine Trail

Since our founding 1986, we have become an extraordinarily popular wine and grape-growing destination for visitors from around the world. We look forward to welcoming you and...

Best Western Plus Logo

Best Western PLUS Vineyard Inn & Suites

The BEST WESTERN PLUS Vineyard Inn and Suites is newly renovated and features a crisp, fresh design perfect for your stay in Finger Lakes wine country. Nestled in the quaint...

Finger Lakes Premier Properties

Finger Lakes Premier Properties

Finger Lakes Premier Properties has the largest selection of Finger Lakes vacation rentals and lakefront homes for sale in the region. Our properties are all waterfront homes...

Glenora Wine Cellars

Glenora Wine Cellars

The first winery on Seneca Lake, widely known for its warm hospitality and magnificent lakeside setting, has garnered exemplary reviews both in and outside the Finger Lakes...

Wagner Vineyards Logo

Wagner Vineyards

Wagner Vineyards is one of the oldest and most recognized wineries in Finger Lakes Wine Country. Centrally located on the eastern shore of Seneca Lake, Wagner’s has been one...

Watkins Glen International Logo

Watkins Glen International

Located within five hours and 300 miles of 25 percent of the U.S. population, Watkins Glen International is the premier road racing facility in North America, four-times voted...

Cayuga Lake Wine Trail Logo

Cayuga Lake Wine Trail

From the first sip to your last look at the lake, the Cayuga Lake Wine Trail will impress and inspire you. We call it America’s First Wine Trail, but you truly choose your own...

Dr. Konstantin Frank Winery

Dr. Konstantin Frank Winery

The Progressive Tasting Experience. Personal and Individual Experience. Contactless. Visit Where History Started in The Finger Lakes. 4 Generations Family-Run Founded in 1962....

Finger Lakes Distilling Logo

Finger Lakes Distilling

Finger Lakes Distilling is a New York State Farm Distillery, which means that we’re a small operation making a handcrafted product. We use locally grown fruits and grains to...

Heron Hill Winery

Heron Hill Winery

Driven for almost fifty years by pride and passion towards sustainability and community service, Heron Hill Winery strives for perfection in growing exceptional quality...

JR Dill Winery Logo

J.R. Dill Winery

J.R. Dill Winery is located on the Southeastern shores of Seneca Lake. We specialize in small batch handcrafted wines.

Once Finger Lakes Logo

Once Finger Lakes

Regional Wine Tasting Room featuring some of the Finger Lakes most notable wineries.

The Rockwell Museum Logo

The Rockwell Museum

The Rockwell Museum is a place where visitors connect and reflect on the story of America – its history, culture and spirit – through the eyes of American artists. The diverse...

Watkins Glen Harbor Hotel logo

Watkins Glen Harbor Hotel

104 spacious guest rooms and suites with upscale accommodations, extraordinary service, and beautiful panoramic lake views! This is the region’s sought-after venue for...

Keuka Lake Wine Trail Logo

Keuka Lake Wine Trail

Keuka is a total experience. Whether your visit is for a day, a week or longer, we are certain that our blend of history, diversity and hospitality will make your stay visit...

Support FLWC

Support Finger Lakes Wine Country

Annual investments from businesses in Finger Lakes Wine Country support the costs associated with effective brand positioning.