WATKINS GLEN, N.Y. (June 7, 2016) – The Watkins Glen Area Chamber of Commerce Tourism Committee launched the Curb Appeal Contest in May. This contest was designed to beautify and improve the overall appearance of the area. It takes place monthly from May through September and the winner receives a $250 prize!

The contest is judged by members of the Tourism Committee. Judging criteria includes overall appearance, cleanliness and maintenance, landscaping and planters, and window displays where applicable. The Chamber worked with Stillman’s Greenhouse in Montour Falls to offer coupons to businesses to encourage them to shop locally for flowers.

After judging was completed for the month of May and scores were tallied, The Great Escape Ice Cream Parlor came out on top with a total score of 92 out of a possible 100 points for the May contest.

Chamber President/CEO Rebekah LaMoreaux is excited about the possibilities of this contest, “We are so impressed with the way business owners have taken this contest as an opportunity to beautify their businesses. The Great Escape is a wonderful example with their hanging baskets, planters full of flowers and greenery, and welcoming atmosphere. We hope this will inspire others to remain diligent in caring for their storefronts. Perception is everything!”

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