CORNING, N.Y. (January 4, 2017) – As the 40th anniversary events and celebrations conclude for The Rockwell’s banner year, 40 for 40: Anniversary Highlights from The Rockwell Collection, is set to close January 15.  With only two weekends left to view the exhibition, Rockwell staff and board are encouraging the community to visit before the exhibition one more time.

“Forty for 40 explores the art of looking! It does not require a knowledge of art. It prompts us to filter each work through the lens of our own personal experience. This new approach to curation has never before been explored at The Rockwell. This 40th anniversary exhibition provokes our visitors’ curiosity, ignite imagination, and challenge their perspectives,” says Kirsty Buchanan, Curator of Collections at The Rockwell Museum.

In celebration of The Rockwell Museum’s 40th anniversary, guest artists Steven Ladd and William Ladd were asked to curate an exhibition that reflects their American experience. From toys, to firearms, to baskets and works on paper, The Ladd Brothers found inspiration in the museum’s memories, and curated a collection of 40 Rockwell memories to commemorate 40 years. Visitors will find a little bit of everything in this guest-curated exhibit – all very different, all very Rockwell.

The brothers mined The Rockwell’s collection in order to create 40 visual stories. Each object has been installed in a unique grouping designed to alter its original meaning, encouraging us to view them in a new light. In 40 for 40, the artistic creation is the new context rather than the objects themselves. The Ladds also installed select pieces of their own work alongside objects curated from The Rockwell’s collection in order to better tell their American story. Universal themes such as “Childhood,” “Home,” and “Ceremony” will resonate with museum visitors.

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