Finger Lakes Wine Country is the unified voice for the 3,065 square mile area that includes 5 counties (Chemung, Schuyler, Steuben, Tioga, and Yates).
As the branding organization for the region, Finger Lakes Wine Country is responsible for positioning our communities as a top-of-mind brand by showcasing the plentiful attributes and experiences of the area.
We do this through an integrated marketing program that includes a robust website, paid media, social media, email marketing, media and influencer relations including press trips, print and online magazines, that collectively promotes the entire region’s lifestyle and attractions.
Mission & Vision
Finger Lakes Wine Country is dedicated to creating a unified and inclusive community that celebrates the rich diversity of our region. Through immersive experiences and storytelling, we aim to foster genuine connections with visitors, residents, and businesses alike. By showcasing the beauty, culture, and welcoming spirit of our region, we inspire people to explore, learn, and grow with Finger Lakes Wine Country.
Our goal is to establish Finger Lakes Wine Country as a top destination known for its breathtaking landscapes, vibrant small towns, and authentic experiences. We strive to build strong brand awareness that motivates people to visit, live, work, and engage with our community, driving growth and universal recognition of our region. Through this, we hope to create a lasting impact that benefits everyone who calls Finger Lakes Wine Country home.
Meet the Team
Christina Oldroyd
VP, Brand Development
I’ve spent many years helping shape and care for the Finger Lakes Wine Country brand. It’s a region I love, and supporting its growth and sharing its story is both deeply personal and professionally meaningful.
Team member since January 2008 and holds a B.S. in Communications and a B.A. in Psychology from SUNY Fredonia.
Board of Directors
| CHAIR Lisa Gill The Rockwell Museum | VICE-CHAIR Millicent Ruffin Corning Inc. |
| TREASURER Tom Tranter, Retired Corning Inc. | SECRETARY Jessica Bacher Yates County Chamber of Commerce |
| PAST CHAIR Rick Pirozzolo Arnot Art Museum | |
| Dawn Burlew Watkins Glen International | Beth Duane Corning Museum of Glass |
| Nigar Hale Watkins Glen Area Chamber of Commerce | Jordan Harris Point of the Bluff Vineyards |
| Jennifer Herrick-McGonigal Chemung County Chamber of Commerce | Jamie Johnson Steuben County IDA |
| Michael Lipari Finger Lakes Economic Development Center | Rebecca Maffei Tioga County Tourism |
| Kevin Peterson Steuben County CVB | Shawn Rosno Schuyler County |
| Elaine Smith Tanglewood Nature Center & Museum | Brittany Woodburn Tioga County |
| Brie Woods Belva Lockwood Inn | |
| EX-OFFICIO Meghan Lawton Finger Lakes Tourism Alliance |
Investors
The work that Finger Lakes Wine Country does wouldn’t be possible without the generous financial support of the following organizations and businesses:
Interested in becoming an investor? By investing in the Finger Lakes Wine Country brand, you’ll enhance your business visibility through a unified regional marketing strategy that spans multiple counties and wine trails.
Annual Reports
Finger Lakes Wine Country produces an Annual Report each year, highlighting our program of work, acknowledging our investors and our Board of Directors, as well as publishing our audited financial statements.