Request for Proposal
Finger Lakes Wine Country (FLWC) represents one of New York State’s most distinctive destinations—where world-class wine and craft beverages, outdoor adventure, and vibrant small towns come together to create a powerful sense of place.
Our role is to steward and elevate that regional story, connecting audiences to experiences that feel both authentic and unforgettable.
As FLWC enters a new chapter, we are seeking a strategic, full-service marketing agency to serve as our outsourced marketing department and long-term brand partner. This RFP marks a deliberate shift to an agency-led operating model—one designed to strengthen brand consistency, expand reach across traditional and emerging discovery platforms, and deliver measurable impact at scale.
The selected agency will lead brand stewardship and integrated earned, owned, and paid media efforts, working directly with the FLWC Board of Directors to shape the future of destination marketing for Finger Lakes Wine Country.
Key Dates & Timeline
| RFP Issued | February 2, 2026 |
| Questions Due | February 12, 2026 |
| Responses to Questions Posted | February 17, 2026 |
| Proposal Submission Deadline | February 27, 2026, 4:00 p.m. EST |
| Finalist Interviews | March 23, 2026 |
| Agency Selection | March 27, 2026 |
| Contract Execution | April 1, 2026 |
| Transition Period | April 1 – June 30, 2026 |
| Full Agency-Led Operations Begin | July 1, 2026 |
Ask Your Questions
Submit your questions on the form linked below by February 12. All questions and answers will be posted anonymously on February 17, ensuring every respondent has access to the same information.
Submit Your Proposal
Click the button below to access a form for submitting your proposal to Finger Lakes Wine Country. As a reminder, proposals must be received by 4:00 p.m. on Friday, February 27, 2026.