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Finger Lakes Wine Country - New York
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"Free to Steal" marketing ideas
"Free to Steal" marketing ideas  |  Wine Bloggers Conference 2015

Our monthly "free to steal" tourism marketing roundtables provide a valuable networking and idea sharing environment for tourism businesses within Finger Lakes Wine Country.

We post the free marketing ideas shared at these roundtables on this page.  Feel free to steal!

Event Marketing
EventBrite for selling and processing event tickets online.  Manage RSVPs easily.  Details...
Eventful is easy to use online event calendar.  Details...
Build regional recognition and spark wine sales by participating in metro-area wine tastings.
Feed event details to multiple media outlets for maximum exposure.

Social Media Marketing
What is Foursquare and how to use this new social media platform.  Details...
Use Co-tweet for multi-user office tweets.  Details...
Create a free Twitter "paper" using Paper.li.  Details...
Free weekly email newsletter about social media trends from Smart Brief.  Details...
How to create a Facebook reveal page for your fan page to help increase "likes".  Details...
Scvngr for iPhone and Android.  Details...
Create your own social media plaform on Ning.  Details...
Facebook Deals. Details...
Link your blog to all social media channels. Cross promote to build a stronger brand.
A must-see Facebook Webinar. Details...

Email Marketing
ConstantContant is easy to use and affordable email marketing software.  Details...
Use Wildfire for contests and to help build your opt-in email database.  Details...

Web & Mobile Marketing
Mobile tags are a great way to connect people to your online content.  Details...
Use Compete.com to see how your Web site is performing against other sites.  Details...
Google Analytics is a free way to analyze the metrics of your Web site.  Details...
Use Issuu to post your print marketing materials to an easy to read and share format.  Details...
Use StickyBits to connect your mobile tags, QR codes, and UPC codes with your customers.  Details...
Use Groupon to sell group coupons to generate significant sales traffic to your business.  Details...
Offer deals and travel info through text subscription.
Social media can be used to "spin" negative publicity... example: missing cobra from Bronx Zoo.

Media Relations
Subsribe to HARO (Help a Reporter Out) for daily media leads.  Details...

Group Travel
Receive a monthly international group travel email alert for trends and news.  Details...
Bring attraction members (or subject matter experts) to tradeshows.

Business Enhancements
Use branded window clings.
Develop loyalty with customer through friendly staffers and branded logo wear – give free tastings to anyone who wears your branded t-shirt into your winery/business.
Make brand managers out of staffers – wine-tasting staff tweet that they’re working and to come visit for a discount.
Offer military discounts.
Hair dressers are key to getting the word out about regional happenings... FAM Tour.
Hold staff meetings a neighboring businesses... increases community awareness and builds relationships.

Marketing Strategy
Chocolate sells! Add incentives for chocolate to your marketing plans.

Brand Effectiveness
Create buzz around merchandizing with limited edition/ designer labels.


Check out what other travelers say about Finger Lakes Wine Country Region vacations on TripAdvisor.
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