Corning, NY | April 23, 2018 – Starting April 16, 50 museums from all across the globe have been participating in Museum Dance Off, an annual video competition that celebrates art, camaraderie and just plain, silly fun! The public is invited to vote for their favorite museum video, with a different region featured each day. The Rockwell Museum is excited to enter this annual competition for the first time.
On Tuesday, April 24, The Rockwell will compete against three other museums in the northeast region of the United States – the winning video will move one step closer to participating in the Museum Dance Off Thunderdome. Individuals may vote as many times as they like, starting at 8 a.m. EST until 7:59 am the next day. The public can join the conversation online using #MDO5.
Curator of Collections and Exhibitions, Kirsty Buchanan, acted as creative director and choreographer for The Rockwell’s submission. “Museum Dance Off was a very fun way for The Rockwell staff to get creative and let loose – and a much needed morale-booster in this seemingly endless winter.”
The Rockwell’s video features the music of an artist named Rockwell (ft. Michael Jackson), a one-hit-wonder whose song “Somebody’s Watching Me” inspired the theme of the video – The Rockwell’s security guard (Mark Robinson, as himself) watches disapprovingly over the security cameras as museum staff start to bust a move in the galleries.
“We’re up against some museums with a much bigger reach, so we really need fans of The Rockwell to pull together and get the word out. Plus, you can vote as many times as you want, as long as you have patience with Captcha,” says Marketing Manager Willa Vogel. “I plan to vote often, vote loudly - and vote Rockwell, of course!”
The public can vote by visiting www.whenyouworkatamuseum.com on April 24. The voting link will also be post at rockwellmuseum.org and on The Rockwell Museum’s Facebook page.
Video link: https://youtu.be/w8a3ZDrQTv4
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