Free Admission on September 24, 2016, with a Downloadable Museum Day Live! Ticket

CORNING, N.Y. (September 19, 2016) The Rockwell Museum will open its doors free of charge on Saturday September 24, 2016, as part of Smithsonian magazine’s twelfth annual Museum Day Live! On this day only, participating museums across the United States emulate the spirit of the Smithsonian Institution’s Washington DC-based facilities, which offer free admission every day, and open their doors for free to those who download a Museum Day Live! Ticket. 

Inclusive by design, the event represents Smithsonian’s commitment to make learning and the spread of knowledge accessible to everyone. Last year’s event drew over 200,000 participants, and this year’s event is expected to attract more museum-goers than ever before.

“As the only Smithsonian Affiliate in Upstate, NY, The Rockwell actively seeks ways in which we can bring dynamic programming from the Smithsonian Institution to Corning and the Finger Lakes. And with many new exhibitions and tours in celebration of our 40th anniversary this year, we are pleased participate in Museum, Day Live!,” said Beth Manwaring, marketing and communications director for The Rockwell.

This year’s Museum Day Live! marks the Grand Opening of the National Museum of African American History and Culture. The Rockwell joins in support of this momentous occasion by displaying a traveling exhibit, A Place for All People, a historic poster exhibit that explores African American history, culture, and community. 

The National Museum of African American History and Culture is the 19th museum of the Smithsonian Institution and is located at the foot of the Washington Monument on the National Mall in Washington, DC. The museum provides for the collection, study, and establishment of programs and exhibitions related to African American life, history, art, and culture. It is a place where people can learn about the richness and diversity of the African American experience; it is a place of meaning, memory, reflection, laughter, and hope.

The African American story is one characterized by pain and glory, power and civility, enslavement and freedom. A Place for All People evokes the power of oration and freedom stories, the brilliance of artistic achievement, and the soaring heights of cultural expression, philosophy, sports, and politics. The poster exhibit is a survey of the African American community’s powerful, deep and lasting contributions to the American story.

The Museum Day Live! ticket is available for download at Smithsonian.com/museumday. Visitors who present the Museum Day Live! ticket will gain free entrance for two at participating venues on September 24, 2016. One ticket per household is permitted. For more information about Museum Day Live! 2016 and a full list of participating museums and cultural institutions, please visit Smithsonian.com/museumday

For more information, please visit Smithsonian.com/museumday.

About Smithsonian Media
Smithsonian Media is a division of Smithsonian Enterprises, the revenue-generating business unit of the Smithsonian Institution. Smithsonian Media is composed of its flagship publication, Smithsonian magazine, as well as Air & Space, Smithsonian Books and the Smithsonian Media Digital Network. In addition, Smithsonian Media oversees the Smithsonian Institution’s interest in the Smithsonian Channel, a joint venture between the Smithsonian and CBS/Showtime. The Smithsonian is the world's largest museum and research complex consisting of 20 museums and galleries, the National Zoological Park and nine research facilities. Approximately 30 million people from around the world visit the Smithsonian annually.

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