HECTOR, N.Y. (October 21, 2015) — Hazlitt’s Orchard and Cider Crafters, owned by Hazlitt 1852 Vineyards, is proud to announce the hiring of Brian Moser and Jeff Harrington as the newest Sales Representatives of the Cider Tree sales force. The newly-formed team will handle distributor relations, sales, tastings, and events within their newly-defined state territories.
The need for additional salespeople comes at a time of growth for the Cider Tree brand as it is continuing to gain traction in the marketplace; along with the addition of its first brand extension, a seasonal hard cider, Cider Tree Cinnamon Spice. “The growth of the brand has been brisk since its introduction in spring 2014. In addition to our new line extensions, the expansion of the sales team will support the continued growth of the brand throughout key markets in New York State and new markets such as Pennsylvania, Massachusetts, and Missouri in 2015,” says Cider Tree Sales Manager, David Fitch.
Brian Moser joins the Cider Tree salesforce with a background in food service and beverage sales. His excitement and commitment to the brand is contagious. “Before I applied for the position, I tasted the products and loved them! From my experience, you have to sell a product you love and Cider Tree was it for me,” says Moser.
Jeff Harrington joins the Cider Tree salesforce with a background in craft beer beverage sales from CB Craft Brewers in Honeoye Falls, NY. Harrington is very knowledgeable about craft beverage sales and enthusiastic about his new role with Cider Tree. “With the cider category expanding so rapidly, I’m excited to be back amidst a growing industry, making it grow even more with the Cider Tree brands,” says Harrington.
# # #