Our Team

The Finger Lakes Wine Country Tourism Marketing Association office is located in downtown Corning, New York. The organization reports monthly to a seventeen member board of directors and is managed by a highly-skilled team of three full-time employees. If you need to update your partner contact information or simply have questions about our organization please call or email us anytime.


Poland_headshotLaury Ellen Ward, President
Email | Linkedin | Twitter
Direct: (607) 936-0703 | Mobile: (717) 307-0244 

"My love affair with the Finger Lakes started several years ago as a frequent visitor to the region and now I can't help but marvel at what a gift I have been given to promote such a unique area.  I know how much the destination has to offer—it’s my job to help spread the word!  I grew up in Rockville, MD; lived many places—including Virginia, DC, Texas and Connecticut—and I raised my two children in Hershey, PA, but I am thrilled to now call the Finger Lakes my home.  In my role as president, I direct our team with the creation and implementation of all Finger Lakes Wine Country programs and initiatives to promote economic development in the region.  When I’m not wearing my tourism hat, I’m likely outside, donning my hiking boots or gardening gloves.”

Team member since 2013 and holds a B.S. degree in Journalism with a concentration in Public Relations from the Perley Isaac Reed School of Journalism at West Virginia University, Morgantown, WV.


Roberts_headshotChristina Roberts, Director of Media Relations & Marketing Programs
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Direct:  (607) 936-0704 | Mobile:  (607) 426-1231

"I always took growing up in Finger Lakes Wine Country for granted. It wasn’t until I moved away that I realized what I’d left behind. A classic case of “you don’t know what you’ve got ‘til it’s gone”. Although it was always my dream to work in New York City, it was after I decided to move back home that I truly put my knowledge to work and actually enjoyed it. I handle the marketing programs and media relations here and love it. I am the ever-optimistic, bubbly type and a redhead to boot (you do the math). Outside of work I love shopping for a good deal, going to the movies, spending time with family, and will never turn down pizza or ice cream. Best part of my job? I fall in love with this region I call home all over again every single day."  

Team member since January 2008 and holds a B.S. in Communications, with a concentration in Public Relations, and a B.A. in Psychology from SUNY Fredonia.


Buck_headshotMelissa Buck, Marketing & Communications Specialist
Email | Linkedin
Direct: (607) 936-0706

“It’s been a lot of fun growing up in the Finger Lakes region with my family. I have so many great memories from spending summers camping or boating on the lake, raking leaves and having bonfires in the fall, and sledding and enjoying the snow during the winter. After traveling around the country and living in Colorado for about a year, I realized how much this place I call home holds a special place in my heart. In my role, I assist with all aspects of the marketing, public relations, and communications programs, as well as manage all visitor services and databases. I enjoy graphic design and photography, and have previously worked with Group Publishing, Inc. and Extreme Makeover: Home Edition in those areas. I am passionate about helping others and have served with Group Workcamps for 10 years, running and participating in mission trip camps across the country and impacting communities through home repairs. I love cuddling up with a blanket and my dog to watch a movie, doing crafts, spending time with my family, and cannot resist a delicious bowl of ice cream.” 

Team member since January 2015 and holds a B.S. in Integrated Marketing Communications and a minor in Still Photography from the Roy H. Park School of Communications at Ithaca College.